Brand Development

BRAND development

 

DEVELOP YOUR CLOTHING LINE WITH OTTO HOUSE

Not only can we print your garments, but we can help you every step of the way towards developing your own brand, marketing, and how to stay seen and successful in a competitive market. 

The fashion industry is one of the most competitive industries to enter, and one of the hardest to sustain, with clothing being more accessible than ever, more affordable than ever, success lays in business's abilities to engender brand loyalty. 

So here at Otto print, we offer a complete service package from the design stage – garment selection - print – completion – marketing strategy – ongoing support. 

 

 
Your brand development is everything.

Your brand development is everything.

DESIGN & ARTWORK SERVICES

No doubt your creative cogs are whirring, you are full of ideas, but how to express them and bring them together into a design and on paper? 

This is where our designers can help. You can come in, have a chat, and establish your style together. Already have a design? No problem, just bring this in and we can advise on how to develop it to print. 

 Remember, your logo is the very first variable your customers will judge you on. 

Everything from your image, to your font, to the colours you use, will have the ability to either attract or go completely unnoticed. 

  • So ask yourself before jumping into design: 

  • •           What makes our brand different?

  • •           How do we want to be seen? 

  • •           What are our values?

  • •           Does our logo, tagline and style reflect this? 

  • •           What is our tone of voice and does it match our target market? 

  • •           Who is our target market?!

  • •           Who are our competitors?

  • •           What is our USP?

  • •           Can we come up with 3/4 words that act as brand pillars? 

 

 

MArketing & brand name creation

 We have an in-house marketing team that can get you started up on the following social media platforms: 

  • •           Twitter

  • •           Instagram

  • •           Google +

  • •           Pinterest

  • •           YouTube (If you plan to do video content)

 If you have accounts already, we can share what we’ve learned about the most effective methods, who to collaborate with, and the most cost-effective ways to boost your business. 

 Included in our marketing packages, are content writers for your blogs, product and service descriptions, and email campaigns. 

 
Otto Marketing and Brand Creation
 
 

Also, we can help you with website setup, advice, and e-commerce.  

 So if all of this is floating your creative boat…pop along to our shop or drop us a line and we can chat collaboration! .

 

 

The Full Monty Package

Starts from £3000

  1. You have some ideas and creative vision, but no design. Your package will commence with a face to face meet with our designers to discuss logo, brand voice, your ethos, your vision and your target market.

  2. Next, you will collaborate with Otto and the print team to discuss garment selection, prices and process.

  3. Now that your clothing line is ready to print, you’ll need to market and create hype. Here you will meet with our marketing team, who will offer you a marketing strategy to get your started – assistance on all social media platforms, website advice and advertising guidance.

  4. Finally, as you begin selling our brand development team will give ongoing support in all areas, including content, marketing, advertising, and general support.

Breakdown:

  • 1:1 meet with designers, print team and marketing and brand development team.

  • Design drafts of logo, brand name, strapline and/or brand voice + revisions.

  • Garment selection assessment of materials, styles, cuts, add-ons such as tags, labels and embroidery.

  • Quantity assessment and Prices.

  • Marketing strategy assistance to build brand, social media assistance and advertising.

  • Website advice and content writing (although we won’t create your website, we will assist in content writing via our marketing team who can write product descriptions; blogs; articles; email campaigns, About Us, and general wording for Google algorithms.

  • Once your clothing label is ready to roll, we will support with advertising through Facebook and other social media platforms, social media management and brand recognition strategies.

 

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